Journey Diamond Jewelry!
Journey Diamond Jewelry!
Ok, so we got the Past, Present and the Future jewelry, which combines three stones of same size or ascending order. The design is clean, classic and is definitely here to stay. It has been used by all leading designers since the beginning of jewelry, but De Beers or the Diamond Promotion Center must brand it. Spoil it for all, by calling it the Past, Present and Future. Most people know that this is just a marketing ploy. Personally, the romance part never works for men, who are the primary jewelry buyer. However, I do have to say that the trend is definitely changing. But that is a topic for another day and time.Three diamonds were not enough for this money hungry billion dollar organisation, they came up with the Five Stone Journey Diamond Jewelry. How do they market it??? I am sure that two stoned individuals sitting side by side on the pot in a common floor toilet came up with this cheesy "Journey Diamond Jewelry - To Celebrate the Journey of Life". Everytime I see that advertisement on TV, it makes me puke!!! Oh for the love of god, you should have spent some more time on your statistics. It's not working. All mass jewelry manufacturers are not happy with their journey diamond jewelry results. The market is flooded with them, everywhere, too many promotional and lower end pieces.
Jewelry is an individual statement. Every piece should be unique and must tell a story about you. What use is spending your hard earned dollars on jewelry, when you realise that three of your neighbors wear the same piece. I would be annoyed and probably auction it for donation to the UNICEF.
Once again at the end of it all, it's your money and if you wish to spend it on celebrating the journey of life, knock yourself out. I will be glad to make one up for you.
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