There are a lot of discussions going on about how yellow gold is coming back in style. It is will soon regain it's popularity as the "IT" metal. Although, highly unlikely, yellow gold has been faintly gaining popularity.

Historically speaking, yellow gold never went out of style. It has always been popular in foreign countries such as Italy, Greece, Turkey and in Asian countries such as India, China, etc. In the USA, yellow gold lost it's lustre to white gold in th early 1990's. People liked the look and the brilliance of white gold. Coincidentally, at this same point of time diamonds also started gaining popularity. Diamonds when set in white tend to shine more than in yellow gold. The yellow color of gold would bleed into the diamonds and make them look yellower than they actually were. This made many jewelry designers avoid yellow gold.

Alternatively, in the early 1990's Platinum started gaining momentum. It is a harder and longer lasting metal but more expensive. Jewelry designers could make intricate designs without worrying about the quality of the ring. Platinum, however, is more expensive than gold. The difference in price is almost 3-4 folds. White Gold was a cheaper alternative to Platinum. This furthered the popularity of white gold.

The turn of the century showed an excess of white gold in the market with common designs being replicated. White gold still dominated the market. Sometime in early 2004, jewelry designers to be unique from each other started inculcating yellow or rose gold. This was especially true for European designs coming from Italy, Germany, etc. However, most of the pieces were larger bulky pieces with gemstones such as Topaz, Tourmaline, Opals, Citrines, etc. There were few diamond accents. These designs caught the eye of the discriminating buyers, who wished to differ from the common lot.

At this moment, yellow gold is primarily seen as an accent in wedding bands with other metals such as Platinum, Titanium and Silver. They are widely used in larger gemstone rings, necklaces, earrings, etc. Unique colored gemstones such as Lapis Lazuli, Rubellites, Blue Topaz, Rubies, Emeralds face brighter and more brilliant in yellow gold, than in white gold. Yellow gold adapts very well with darker and earthy color clothes such as brown, purple, tab, navy blue, etc.

Yellow Gold, although still not the favorite with the masses, it surely is popular with the classes.